A heart began to beat in the 1980s, starting with the wool trade that already existed in the family and which would make perfect sense to develop by creating and producing its own products. The acquisition of old machines in factories that had closed and were destined for “slaughter” or simple abandonment, opened the way for the passionate process of transforming wool into yarn and finally into fabrics. The collection of wool, its washing, carding, combing, spinning, dyeing, weaving and finalization, are steps that accompany the whole transformation process. Chi Coração is constantly seeking to improve the quality of its products, as well as their enhancement through the aesthetic and functional aspects. These products are made from traditional designs, recreated using a range of colors inspired by the diversity of landscapes. Who produces them, breathes the colorful of the landscape of Serra de Aire, which inspires so much its range of products.